Your website is your best ally in the digital world.

With a great website, you can steal your competitors’ customers. Attract first-time buyers. Retain 99% of your customers.

But all this doesn’t come in a day. You need to work for it. Make sure everything is done right.

Here’s how you can turn your website into a boat-selling machine.

woman coding a website

Attract boat buyers on your website

Your website isn’t useful unless people are visiting it. But not any people: you want to attract people who have an interest in your boats and services.

There are lots of techniques to attract people to your website. Some are paid, others are free.

Here are the main sources of free traffic:

Here are the main sources of paid traffic:

  • Ads on social media

  • Ads on Google search

  • Display ads (ads that show on other websites)

Make your website pleasant to use

Once boat buyers are on your website, you need to make them stay. And it’s not as easy as it seems. As research has shown, the average website visit lasts less than a minute!

If you want people to stay on your website, here is what you need to do:

  • Fast: make sure your website loads fast (less than 2 seconds is ideal).

  • Beautiful: your website should be pleasing to the eye. This includes your photos. Don’t overdo it though: too many animations can slow down the site and make it impractical.

  • Easy to use: make it natural to go from one section to the next. Users should be able to navigate your website without asking themselves where the section they’re looking for is. A proper website architecture and a fluid design are key.

Convince people to buy their boat from you

Now that people have manifested their interest in your dealership by spending time on your website, it’s time to convince them that they should buy from you.

Here’s how you can do it.

  • Earn their trust: write high-quality articles that answer common questions of your customers. Help them without asking for anything in return: it will show that you’re genuinely interested in their satisfaction but also that you know what you’re doing.

  • Show them the next step: include buttons on your boat pages and other strategic places on your website to take people to the next step: contacting you, asking for an estimate, getting directions to your store, or whatever valuable action you’d like them to take.

Ready to start growing your business online?  Download our free boat selling cheat sheet.

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