Search engines like Google can help your business grow.

And not only by letting people find you online.

Google helps you build trust with customers. It shows your website to your perfect audience. It even contributes to your revenue!

Not convinced? Here is how it happens.

#1 It takes people to your physical store

Search engines have created tools to let businesses manage their online listings.

For Google, it’s Google My Business.

Using this tool means that when a customer makes the search “boat dealers in (your city)” or “boat dealers near me”, your business will appear in this section of the search results page:

google SERP for the query "boat dealers in Seattle"

People will see your address, phone number, reviews, opening hours, and more without leaving the results page. They can also get directions to your store in one click.

Most of your potential customers search for boat dealers online before choosing which one they visit.

If you want them to consider you, you MUST be in their search results.

But that’s not all.

If you want them to choose you, your listing has to be GREAT.

Because if you don’t put effort into it, your competition will.

Write a great description, upload quality photos and answer reviews.

Then watch your revenue grow.

#2 It increases your credibility

Google is the most widely used search engine on the planet.

That’s because it has the most advanced algorithm and delivers accurate results to its users, every time.

Over the years, people have come to trust Google and its algorithm.

They know that the 5 first results come from trustworthy websites and are great sources of information.

When a user types in “boat dealer near me” and your website comes up, he will already start to trust you.

Even if he’s never heard of you before.

And he isn’t even on your website yet!

#3 It finds the right people and takes them to your website

Search engines rank your website according to several factors (and there are 200+ of them).

The keywords you use is one of the most important ones.

With the right combination on keywords, your website will show up for all relevant search queries (like “best fishing boat brand”, “how to choose your boat dealer” or “boat dealer near me”).

It means that while potential customers are at home, looking for information about where, when and how they will buy their boat, they will be directed to your website.

You don’t have to pay for ads. You don’t have to target these people. You don’t even need to know who they are and what they’re looking for.

They will find you right when they need you.

Ready to start growing your business online? Get your free digital marketing audit.

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