The Strategic Points System

The Method That Drives Results For Our Clients

We measure our work by the results we get for you. Not by the time we spend on a task.
This is why we base our contracts on the Strategic Points system.

A Strategic Point represent a certain amount of value. Strategic Points are allotted to marketing activities depending on the value they produce (in terms of ROI, branding, or any other marketing goal). Activities are not defined by the number of hours they take to complete but by the value you get out of them.

How It Works

A Flexible, Data-Driven Marketing Plan

When you start working with us, you choose a package that suits your needs.
Each of our packages contain a certain number of Strategic Points. After analyzing your needs and goals, we will suggest you a way of allocating these points. This will help you define the package you prefer and see what can be done with it.

At the end of each month, we review the strategy with you and change the points allocation if needed based on the data and insights we collected during the month.
You can also upgrade to a bigger package or downgrade to a smaller one if you want to.
This system ensures that you pay for results, not for hours of work.

STARTER PACKAGE – 100 Strategic Points

With the starter package, you get up to 100 Strategic Points per month.
This plan is best suited for young businesses that want to develop a marketing plan, and businesses with a tighter budget that wish to prioritize their efforts.

  • 100 Strategic Points per month

  • Month to month marketing plan

  • Dedicated strategist

  • Monthly Performance Report

  • 200 Strategic Points per month

  • Month to month marketing plan

  • Dedicated strategist

  • Monthly Performance Report

  • 360° marketing strategy

  • Weekly Activity Report

  • Real-time Performance Dashboard

BASIC PACKAGE – 200 Strategic Points

The basic package includes 101 to 200 Strategic Points per month and covers lead generation and branding activities. It is designed for established small to medium size businesses that want support building website traffic and reach.

With this package, you also get real-time access to a performance dashboard as well as a monthly performance report.

GROWTH PACKAGE – 400 Strategic Points

The Growth package includes a 360° strategy with an omnichannel approach. It is composed of 201 to 400+ Strategic Points that can be allocated however you want to. It is ideal for medium to large companies that want an aggressive strategy to conquer their growth objectives quickly.

This package supports various channels and marketing tactics support as well as a weekly KPI report.

  • 400 Strategic Points per month

  • Month to month marketing plan

  • Dedicated strategist

  • Monthly Performance Report

  • 360° marketing strategy

  • Weekly Activity Report

  • Real-time Performance Dashboard

  • Free initial setup ($8.000 value)

  • Various channels and marketing tactics support

  • Weekly KPI Report

Our Digital Marketing Packages

Starter Package

$49per point
  • Up to 100 points per month
  • Dedicated strategist
  • Month to month marketing plan
  • Monthly performance report

Basic Package

$445per point
  • From 101 to 200 points per month
  • Dedicated strategist
  • Month to month marketing plan
  • Monthly performance report
  • 360° marketing strategy
  • Weekly activity report
  • Real-time performance dashboard

Growth Package

$3725per point
  • From 201 to 400+ points per month
  • Dedicated strategist
  • Month to month marketing plan
  • Monthly performance report
  • 360° marketing strategy
  • Weekly activity report
  • Real-time performance dashboard
  • Weekly KPI Report
  • Various channels and marketing tactics support
  • Free initial setup

Strategic Points System FAQs

Strategic Points offer a more transparent and predictable pricing model.

Marketing activities are assigned a fixed number of points. No matter how long it takes us to complete the activity, you will be billed according to the points. These points allotments are the same for all of our clients.

This system also provides a clear focus on your results: the best the outcomes an activity has, the most points it is given. This way, we are able to focus on the activities that generate the most results and you pay for the value we produce, not hours of work.

A point is a fixed unit of value.

The number of points an activity is assigned is calculated based on the value this activity generates. This value can be defined in terms of ROI, branding, visibility, reputation, lead generation, etc.

With each package, you buy a certain amount of points per month. These points are consumed by the marketing activities planned in your strategy. Month by month, the activities will adapt along with your strategy, but your number of points will stay the same. Which means you always pay the same amount every month.

A 360° marketing strategy includes all relevant channels and activities. For example, a 360° marketing campaign can include social media, paid advertising and blogging whereas a simple marketing campaign would only include one of these channels.

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