Analytics is the analysis of data collected on your website’s users and the people who interact with your ads. It is very useful to increase performance by testing and learning from the results of past initiatives.
Email marketing is the practice of sending emails to prospects and customers. Marine businesses can benefit from email marketing by using it to attract more people to their events and shows, promote offers for free and build trust with their customers.
Content marketing is the process of producing and publishing content that will bring value to your audience and lead them to make a profitable action. Content marketing will also help your website rank better in search engines and help you grow a social media followers base.
Social media marketing is the use of social networks to build and grow an audience. Social media is a great place to interact with prospects and customers in a less formal, more friendly way. It is a great way not only to promote your content but also to foster lasting relationships between you and your customers.
Paid advertising is when you pay for advertising space online. It lets you target your audience precisely. This means that only people in your specific audience will see the ad. And, if you choose the pay-per-click model, you will only pay for people in your audience who click on your ad.