Most boat dealers don’t really see why they should invest in content marketing. It almost seems like a loss of time! Shouldn’t you be making ads or refining your sales pitches instead?
In reality, content is the biggest opportunity for boat dealers right now. Here is what you can expect when you implement a content strategy.
What is content marketing?
Here is the definition of content marketing provided by the Content Marketing Institute:
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Simply put, it means that you provide value to your customers and prospects instead of pitching them your products directly.
The big difference in this approach is that you don’t interrupt your potential customers with unwanted advertisement. You show up with valuable information when they need it.
You’re not a disturbance, you’re a welcome helping hand.
Create your next customers
Owning a boat is a dream to so many people. But most of them just don’t think they have what it takes. They feel uncapable of steering or maintaining a boat because of their lack of experience. They may also think they don’t have the necessary knowledge to choose their boat correctly.
Whatever the reason, many people don’t buy boats because of their fears.
Be the one to ease these fears by answer all their questions. You’ll change these people from “I would have loved to own a boat” into “I’m buying a boat this year!”.
And because you’ve helped them along the way, they’ll see you as the only choice when they finally do buy that boat.
Earn boat buyers’ trust
People who are looking for a boat always research different brands and models before they make their choice.
Educate them on how to choose the best model according to their needs and they’ll think of you as a knowledgeable, competent dealer. Most importantly, they will trust that you know how to satisfy them.
Show you’re the right dealership to buy from
A potential customer who knows what he wants and is ready to buy the boat of his dreams is the most profitable type of people you can attract.
If you have a complete content strategy, chances are they’ve already noticed you and put you on their list of potential boat dealers. You can now use your content to show them why your dealership is the right place to buy from. They kind of know it already, so it’s only the last push they need to choose you.
See how a few pieces of content can boost your bottom line? By providing value to your potential customers without asking for anything in return, you will earn their trust and appreciation. You then have a much better chance that they will choose you over your competitors.
Ready to start growing your business online? Download our free boat selling cheat sheet.