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Double Your Current Results With Digital Marketing


Maybe you've tried it all and it seems like marketing can't get you more results than it does now. Maybe that’s how the market is and there’s nothing you can do about it. In most cases, that is not true. In most cases, you simply don’t have enough information to be able to improve your results. That’s a problem digital marketing will help you solve. Here is how. Make informed decisions Most businesses still base their decisions on assumptions. While it may work if their guesses are not too far from reality, it will never be as [...]

Double Your Current Results With Digital Marketing2019-12-27T10:23:58+00:00

The Formula To Learn The Value Of Your Marketing Strategy


You already know how important ROI is to a business. Whenever you invest money into something, it’s because you expect to get more back. However, most boat dealers have no idea what their marketing ROI is. They’re spending their marketing budget without knowing what it brings them back. It's a real problem. It means you could be losing money and you're not even aware of it. It means there could be better opportunities to invest in and you're not seeing them. Here is a simple formula to show you how to calculate your ROI and finally know the value [...]

The Formula To Learn The Value Of Your Marketing Strategy2019-12-27T10:24:55+00:00

Are You Losing Money Like 99% of Boat Dealers?


Do you know how much money you made with your last marketing campaign? Do you even know if it generated any sale at all? If you can’t answer these questions, you are currently losing money, just like 99% of boat dealers. Here is how you can make it right. Base your decisions on ROI ROI is the most important metric for every business. Think about it: how much do you spend in marketing? And how much does it bring you back? That's right, you could even be losing money right now if you can’t answer this question. [...]

Are You Losing Money Like 99% of Boat Dealers?2019-12-27T10:25:32+00:00

3 Results Boat Dealers Can Expect From Content Marketing


Most boat dealers don’t really see why they should invest in content marketing. It almost seems like a loss of time! Shouldn’t you be making ads or refining your sales pitches instead? In reality, content is the biggest opportunity for boat dealers right now. Here is what you can expect when you implement a content strategy. What is content marketing? Here is the definition of content marketing provided by the Content Marketing Institute: "Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience [...]

3 Results Boat Dealers Can Expect From Content Marketing2019-08-24T10:24:30+00:00

How to Start Attracting Boat Buyers With Content Marketing


Knowing that content marketing is right for your dealership is one thing. Implementing it is another. Here are the things you can start doing today that will set you up for a successful content strategy. Create a blog section on your website If you want to start creating content, you need to be able to publish it somewhere. A blog section on your website is perfect for that. It will make your articles easily accessible to people who landed on your website, and it will direct your readers to other parts of your site that will lead [...]

How to Start Attracting Boat Buyers With Content Marketing2019-08-24T10:31:46+00:00

5 Types Of Content That Attract Boat Buyers


Don’t know what kind of content you should publish to attract boat buyers? Lucky for you, boat dealers have lots of opportunities in the content sector. Here are 5 types of content that will attract customers and convince them to choose your dealership. #1: Boat review videos Take viewers on a boat tour with you. Don’t forget to point out the main characteristics of the boat as well as the little details that make it unique. If you can, show it on the water. People will be a lot more attracted if they can have a glimpse of [...]

5 Types Of Content That Attract Boat Buyers2019-10-31T07:13:25+00:00

15 Social Media Post Ideas For Boat Dealers


It can be hard to come up with new ideas when you try to be active on social media every day. It's even harder to stay interesting, relevant, creative and engaging. But don't worry: we've compiled a list of posts that you can customize and publish on your accounts so you won't be short of ideas ever again. Here are 15 social media post ideas for boat dealers that always work. Post Idea #1: Event Photos Give people a taste of the atmosphere during your events by posting photos afterwards. People who didn’t come will wish they were there! [...]

15 Social Media Post Ideas For Boat Dealers2019-10-16T16:06:22+00:00

The Best Social Media Platforms For Boat Dealers


Being on every social media platform is impossible. It just takes too much time. But how do you choose which ones to be on and which ones to leave out? The key to choosing your social media platforms is to know where your audience spends most of its time. They’re only active on 1-3 platforms on a daily basis, so these are the ones you want to focus on. Here are the 3 best social media platforms to connect with boat buyers and potential customers. #1: Facebook Facebook is the most widely used social media over the [...]

The Best Social Media Platforms For Boat Dealers2019-12-27T10:26:52+00:00

3 Reasons Boat Dealers Should Use Social Media


More and more businesses are on social media. Most of them don’t really know why. And yes, “because it’s 2019” is not an answer. Starting social media profiles for your company without a real purpose will never have any impact on your bottom line. You’d just be losing your time. Here are the 3 reasons boat dealers should invest in social media and what you can expect for your dealership when you do it. Turn customers into fans Social media platforms were created to bring people together. The reason it worked so well is that people love [...]

3 Reasons Boat Dealers Should Use Social Media2019-12-27T10:27:23+00:00

4 Easy Ways To Attract More People To Your Boat Show Stand


Attracting visitors to your stand during a boat show is very important for the day’s success. Boat shows can bring a lot of revenue to your dealership so the more people come to see you, the better. But how do you do that without spending all your money in expensive advertisements? Here are the 4 key things you should be doing to have more people coming to see you at your next boat shows. #1: Run ads on social media Tell your followers that you’ll be attending the boat show by creating a post on social media. [...]

4 Easy Ways To Attract More People To Your Boat Show Stand2019-08-26T12:11:52+00:00