Paid Advertising for Marine Businesses
Paid advertising is when you pay for advertising space online. This space can be a top or side banner on a website, a spot on a search engine or a place in a social media feed. The price for that space is often determined based on an auction system: you place a bid (consisting of your ad creative, placement and budget) that will be in competition will all the other advertisers’ bids. The best ads will be shown more often and have better spots than the others.
Paid advertising is generally billed “per action”. With the Pay Per Click model, for example, you pay a fixed amount of money when someone clicks on your ad. Some billing models make you pay when people view your ad or perform a specific action.
How to Use Paid Advertising
Paid advertising is useful for reaching these types of goals:
- Increase visibility quickly
- Promote a timely offer or events
- Position your website in search engines while you’re working on your SEO
- Increase your brand awareness
- Retarget website visitors
How Can Paid Advertising Help Marine Businesses?
Paid advertising channels let you target your audience precisely. This means that only people in your specific audience will see the ad. And, if you choose the pay-per-click model, you will only pay for people in your audience who click on your ad. As you can imagine, online paid advertising has a bigger ROI than traditional paid advertising.
Paid Advertising Activities for Marine Businesses
Here are the activities usually perform during a typical paid advertising campaign:
|Deciding the campaign’s goals and KPIs
||Monitoring the ad’s performance
||Analyzing the ad’s performance over time
|Choosing the ad placement and budget
||Monitoring reaction to the ad (applies to social media ads)
||Drawing conclusions to improve future campaign
|Designing the ad creative and copy
||Adjusting the ad’s budget
||Measuring the ad’s ROI and impact on revenue
Paid Advertising for Marine Businesses FAQs
Paid Advertising Audit
Want a personalized paid advertising audit?
Ask for your free digital marketing audit and get tailored recommendations for your paid advertising strategy as well as your other digital marketing initiatives.