Having a website is not enough anymore.
Back in the times, when very few companies had one, you didn’t have to do much to have a big ROI on your digital marketing campaigns.
Today, it’s a lot more complex.
There are so many websites already that yours could go completely unnoticed.
If nobody comes to your website, it means nobody checks your boat inventory. Sees the events you’re attending. Learns about your services.
The website you paid so much for is useless.
That’s not what I call a good investment.
One way of going around that is promoting it with ads. But your traffic will be limited to the size of your budget.
Or you can tap into these tactics to bring an unlimited amount of FREE traffic to your website.
Traffic that will bring you leads. Traffic that will convert into sales. Traffic that will grow your revenue and make your site worth its cost.
Attract boat buyers on search engines
SEO is the acronym for “Search Engine Optimization”. It’s a set of best practices that you need to implement on your website if you want to be easily findable on search engines.
Each search engine ranks websites on its own terms. But there are common factors that work for all of them. After all, they have the same goal: providing the best and most accurate search results to their users.
How can you appear on the first page of search results?
By giving search engines the signals that your website has relevant information and can be trusted.
It’s as simple as that.
Once you’re on the first page, people will come to your website by themselves.
And the more users come, the higher your rankings will be, which will bring even more visitors.
Your website traffic will grow by itself.
Attract boat buyers with your content
Buying a boat is different from buying a book.
It is a much more expensive and consequential purchase.
That means buyers will spend a lot of time in the ‘learn’ place of the buyer’s journey.
And that’s even more true for first-time boat buyers.
Where will they get all that information from?
They’ll spend hours reading about boat brands, models and dealerships.
To attract these people to your website, you need to help them in their learning process.
How do you do that?
By writing first-buyers guides. Reviewing new boat models.
Writing, filming, recording useful content.
When your website is also optimized for search engines, your content will show up to these people when they’re looking for answers.
You’ll not only attract a lot of traffic.
You’ll also increase your reputation, earn people’s trust and differentiate your brand from the competition.
Attract boat buyers with emails
Email marketing is one of the most effective free channels these days.
Here’s how to do it right:
Ask people for their email address when they come to your website.
You now have a free channel to send news and promotions to that person.
You can even send them your content!
It’s not only a free source of traffic. It’s a source of traffic that targets the very people who are already interested in you.
Free traffic from Social Media
Social media is not exclusively a source of free traffic.
Ads are even necessary when you start a social media page.
That’s because you need a lot of visibility to attract your first followers.
But once you have that followers base, everything you publish will be automatically shown to them.
Ready to start growing your business online? Get your free digital marketing audit.